Get You a Broadcaster Who Can Do Both

Come on, you know you’ve seen these memes floating around.


It’s okay to laugh. They’re funny. Humor aside, I feel like this speaks to my experience in the broadcasting realm. We don’t talk about this particular industry a ton in Branding of Me, but the breakdown isn’t hard to understand. There are two facets: radio and TV. Most people are either one or the other. But in today’s day and age, it’s become increasingly important to brand yourself as this super duper multimedia journalist. A jack of all trades. A master of print, radio, TV and sometimes photojournalism.


And I learned that the hard way recently in a class I’m taking this semester: JOMC 421: TV Reporting and Producing. At first I thought, “Hey. I know how to use Adobe Premiere. I use it all the time to make videos for Carolina For The Kids. I’ll be fine.” Turns out, I couldn’t be more wrong.

As I’m sure you can guess, there are certain rules in every part of journalism. In print, you pretty much always end on a quote. In radio, never end on a sound bite from another person. Photography – mind your aperture. And in video, it’s sort of a weird mixture of all the rules. Look at your camera, make sure it’s focused on the right thing. But don’t be standing while your source or subject is sitting, leaving their eyes looking up at you, and giving a weird angle to the camera. RULE OF THIRDS IS YOUR BEST FRIEND. But be careful to always have the camera showing the darker side of the face. Diffused lighting is best. But also watch your audio levels, making sure to hit between -12 and -9. If that isn’t hard enough, then you have to write your story, but write it in a way so an editor can understand what’s happening, or supposed to be happening on the screen while you work with telling the story in your words. And then when that’s all done, you edit your package.

I don’t understand how people do it for a living. Just to create 1:30 of story. But trust me, if I didn’t have mad respect for TV broadcasting people before, I do now. I have even more respect for those rare gems who can do it all.

Will you ever catch me in the field during the 5:00 segment on your local CBS affiliate? Absolutely not.

I’ll stick closer to NPR-style newscasts. But believe me when I say working solely with audio files can be difficult too. But that’s for another time.

Moral of the story is: don’t judge it until you have to try it and it’s 50% of your final grade.

Want to see my foray into the unknown? Watch my first package below… if you dare.


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